The Deer Initiative provides the framework and toolkit for effective and sustainable management of wild deer in England and Wales. We help landowners and others to work together at a landscape scale and to Best Practice standards, so that deer management is effective, safe and humane.
We raise awareness, provide advice, training and support to landowners and deer managers. We also advise our government, private and voluntary sector Partners on all aspects of wild deer management. This includes, for example, tackling deer-vehicle collisions, reducing deer impacts on vulnerable habitats and supporting deer management under Environmental Stewardship and Woodland grant schemes.