The Deer Initiative

DI in England


Wild deer are a national issue, but it is at a local or landscape level that their impacts are felt most. This means that sustainable management only be achieved by co-operation at a local level, using collaboration between local landowners, managers and other stakeholders who can operate at a landscape scale.

The Deer Initiative Partnership provides the framework and toolkit for effective and sustainable management of wild deer in England (and Wales). We help landowners and others to work together at a landscape scale and to Best Practice standards, so that deer management is effective, safe and humane. We raise awareness, provide advice, training and support to landowners and deer managers. We also advise our government, private and voluntary sector Partners on all aspects of wild deer management. This includes, for example, tackling deer-vehicle collisions, reducing deer impacts on vulnerable habitats and supporting deer management under Environmental Stewardship and Woodland grant schemes.

Local activities are managed by our regional Deer Liaison Officers in four regions of England: South West, South East, Central and East. Northern England is covered by DI Head Office, but we have a Deer Project Officer working in the North West (Cumbria and Lancashire) as a priority area. We also have a Deer Officer in Wales.

Our structure enables us to maintain a strategic overview and at the same time be on hand to offer management advice and other support where it is needed. Our regional Deer Liaison Officers also play key roles in developing expertise and running projects of national significance, including disease surveillance, deer-vehicle collisions, Best Practice guidance, and anti-poaching activities.

Please visit our regional pages (via the menu on the left) to find out more.

The Deer Initiative

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