The Deer Initiative
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About us

Strategic objectives

We focus on five strategic objectives:

  • Managing deer: to continue to manage populations at a landscape scale through partnership working
  • Developing the evidence base: to review, collect and, where necessary, commission research and evidence-gathering on population dynamics, management methodologies and other fields as required
  • Building capacity: to ensure that best practice knowledge and skills are utilised across the sector, through the development and encouragement of accredited training and professional support for all those with deer management remits and interests
  • Informing and communicating with policy-makers, decision-takers and the general public to ensure that high quality, evidence-based information is available and effectively disseminated to all those with either a direct or indirect impact upon the issues related to deer management; and to engage the wider public in developing understanding of the issues, the challenges and possible solutions
  • Building and maintaining an effective delivery partnership: to ensure the most efficient, sustainable and cost-effective delivery of the outcomes
The Deer Initiative

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